The British Museum has entered into a partnership with independent publisher Michael O’Mara Books and will launch a range of British Museum stationery in spring 2017.
“It is a testament to the unique appeal and potential of the British Museum licensing program that it has already attracted one of the U.K.’s most respected independent publishers,” said Craig Bendle, manager of merchandise licensing at the British Museum.
“This will be a delightful stationery collection and one that will demonstrate the benefits that partnering with the British Museum can offer licensees.”
This new stationery range will include postcard books, journals, colouring diaries and notebooks. It will feature illustrated pictures and designs based on artwork and objects within the British Museum’s extensive collection.
Michael O’Mara and British Museum Set to Target the Luxury Stationery Market
With such high quality source material at their disposal, expectations for this new range will be high. The luxury stationery market has seen growth in recent times and the British Museum stationery collection will be much sought after by lovers of high quality stationery.
Michael O’Mara Books has found success in the past couple of years with its wide range of adult colouring books. The rise in popularity of these books has seen resurgence in sales of colouring pens and pencils. In our article How Adult Colouring Books Have Led to a Pencil Shortage we discussed how Faber Castell had increased production of coloured pencils in their German factory due to the growth in demand.
Louise Dixon, senior editorial director at Michael O’Mara Books, said: “We are so delighted to be in partnership with the British Museum on this new range of stationery. The wealth of the Museum’s collection is unrivalled and unique and we look forward to launching the programme with some beautiful items in the spring.”
The range will be sold in bookshops throughout the UK and online, internationally, in export and in co-edition. Michael O’Mara will have the world rights to the range.