eBay Business Supply Service Rebranded to Target B2B

eBay Business Supply Service

eBay announces rebrand of their B2B operations launching eBay Business Supply in the US. This will bring new competition to their main rival Amazon Business

eBay has announced the rebrand of their B2B operations with the launch of their eBay Business Supply Service in the US. This will bring new competition to, amongst many others, their main online rival Amazon Business.

Three existing units – the Business and Industrial category, the SAP Ariba Spot Buy service and eBay Wholesale Deals solutions will all come under the new eBay Business Supply Service.

“As more and more businesses recognize the advantage of B2B ecommerce, we’re making some moves to bolster this category to anticipate and incentivize the market,” said Pooja Piyaratna, Divisional Merchandise Manager of Business and Industrial at eBay. “Rebranding as eBay Business Supply is the latest step in signalling our commitment to driving this category for the benefit of our customers.”

eBay Business Supply Service Taking Advantage of Growing Ecommerce Market

It is no surprise that eBay are seeking to enhance their B2B offerings. According to market research company Forrester, the ecommerce market is set to grow from $780 billion in 2015 to $1.13 trillion in 2020.

eBay are seeking to make it easier for businesses to buy and sell supplies. Before the launch of this new operation, eBay has stated that its B2B sales were $4 billion in comparison with Amazon’s $1 billion.

As one of the world’s largest and most trusted market places, they are hoping to encourage even more B2B buyers who until now may have been reluctant to use online channels to purchase products.

The eBay Business Supply Service will consist of more than a dozen categories including:

  • Construction
  • Healthcare
  • Office Supplies and Furniture
  • Restaurant and Catering
  • Retail and Services

No details have emerged yet as to whether the eBay Business Supply Service will be extending to the UK and Europe in the future.

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