VOW Green Light Event Review

VOW Green Light

The VOW Green Light event took place on Friday 2nd December. Over 350 reseller delegates attended the event at the Birmingham Hilton Metropole which included over 80 exhibitors.

This premier office supplies industry event gives resellers to chance to see new products and innovations as they plan for 2017. Vow’s Commercial and Marketing Director, Heather McManus said:

“I am very proud of the VOW team who have again raised the bar at Green Light to make this an integral part of the industry’s event calendar.”

The headline sponsors at the event were, ExaClair, ACCO and Fellowes.

Guildhall lever arch files

The Guildhall filing range aimed at the legal and professional services sectors

Vow’s Immersive Experience walkthrough stand was the main focus of the exhibition area.  The showroom layout featured reception, washroom, kitchen, office, meeting room and classroom displays. Each one included products relevant to each area including:

  • Premium Rhodia notebook range by ExaClair
  • Guildhall filing range aimed at the legal and professional services sectors
  • Fellowes range of sit/stand desk solutions
  • Rapesco’s new range of bright coloured staplers and environmentally friendly products
  • Iderama document wallets, lever arch files, elasticated ring binders and multipart files
  • Europa notebooks
  • ACCO’s Fusion Laminators
  • Rexel’s ActiVita wellbeing range and auto feed shredders
  • Keurig coffee brewer machines

There was also the chance to see AF International’s new branding and the new Polaroid Play 3D Pen, available from February 2107.

Value of Wholesale

VOW’s Managing Director Adrian Butler started the one-day event with a business update. He discussed the “value of wholesale” focussing on how the office products industry can address the threats posed by Amazon, the latest market trends and growth areas.

Keynote speakers during the day included:

  • Anthony Stears (AKA The Telephone Assassin): How to approach sales calls and understanding and overcoming challenges.
  • Geoff Ramm: How to stand out from the crowd with “Celebrity Service”.
  • Matt Trimmer: How resellers can transform Google Analytics and Adwords.
  • Charlie Wallis, ACCO Strategic Account Manager: How workplace wellbeing offers new business and revenue opportunities.
  • David Thomas: A session on immediate memory transformation.

Green Light Gala Awards

Supplier of the Year - Brother

Brother won the Supplier of Year award at the VOW Green Light Gala Awards with “David Brent”

The day’s events were capped with the Green Light Gala Awards and gala dinner.

Laughs and entertainment for the evening were provided by self-proclaimed office supplies industry legend “David Brent”, Ricky Gervais lookalike Tim Oliver.

Green Light Gala Awards were presented by VOW Channel Director Nikki Todd and VOW National Sales Director Martin Weedall. Here is the full list of winners:

  • Supplier of the Year – Brother
  • Supplier Account Manager of the Year – Helen Wade, Fellowes
  • Product of the Year – Bi-Silque Ultrabrite Boards
  • Stand of the Show – Pukka Pads
  • Diamond Venture Partner – 1st Place: Commercial, 2nd Place – ACS, 3rd Place – Nectere
  • Gold Venture Partner – 1st Place: L&S Office Supplies, 2nd Place – William West, 3rd Place – Chariot Office Supplies
  • Red Venture Partner – 1st Place: Inkost, 2nd Place – Emphasis Group, 3rd Place – Principal Office Supplies
  • Best Newcomer – Ian Smiths
  • Ireland Newcomer – Elwood
  • FS Reseller of the Year – Commercial
  • Technology Reseller of the Year – Moorside
  • Furniture Reseller of the Year – Compleat

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