UK Office Products Dealers Form Vertical Alliance

Vertical Alliance

Three UK office products’ dealers join forces to form the “Vertical Alliance”. The Irongate Group, Office Gold and the Anglo Office Group have combined to offer “a national solution with local service benefits.”

Between the three businesses, their combined sales are over £40 million per year and they have around 3,500 customers. As the Vertical Alliance, they will bring together their buying power to enhance purchasing agreements, share marketing initiatives and service developments.

Each business will also benefit from the others’ areas of expertise, in order to enhance their offerings to existing and future customers.

Vertical Alliance Areas of Expertise

The Irongate Group is based in Derby and is renowned for its bespoke workwear, corporate clothing and printing services. Office Gold, from Guildford specialises in catering and beverage supplies, high level security logistics and the education sector. Meanwhile, the Anglo Office Group, based in London is leading the way with its zero emission delivery vehicles and environmental solutions in the capital.

Adam Noble, the Managing Director of the Irongate Group says:

“A big advantage is gained in that each of us has specialist divisions and areas, complimentary to the others, which we can now share across the group without the need for significant individual investment.

“We will now, as a group, begin the sales and marketing integration of these areas and the new areas we have identified. The plan for the Alliance is to optimise the development opportunities for our individual businesses by combining our knowledge and specialist areas, to target multi-sited and national business opportunities as a combined entity, and to work with our suppliers, existing and new, to deliver a marketing program to a broad client base that realises growth opportunities through a joined up approach.

“There is a lot to do but a lot of opportunity too as well.” 

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