Print specialist Canon has announced the acquisition of Kite.ly, the London based mobile e-commerce platform. This will enable Canon to develop its digital services portfolio for B2B customers.
The founders of Kite.ly and their team of 12 will be staying on and the company will remain as an independent brand. This new addition to Canon’s group of companies and brands enables Canon to offer its B2B customers, “a complete end to end online personalised print solution, both online and in store”.
In a press release, Alberto Spinelli, Senior Director of Digital Services, Canon Europe says:
“Bringing Kite.ly into the Canon group of companies is our latest move to expand Canon’s digital services offering, by making mobile printing ubiquitous. There is a fast-growing trend of consumers who want to shop for customised products and do it in an easy way from their mobile devices. The combination of Canon’s high quality printing technologies and Kite.ly’s easy-to-use solutions will create an unrivalled portfolio of print products, accessible to customers everywhere through existing and new imaging apps.”
Accessible Image Printing
Kite.ly is already integrated into over 500 consumer facing apps and websites. Their customers include, PhotoBox, Polaroid and Ticketmaster. Worldwide, they have over 200 million users.
It is Canon’s intention to make image printing accessible on any device. In particular, print service providers will be able to plug the Canon-Kite.ly solution into their current infrastructures in order to gain access to new revenue streams.
In a statement, Charlie Carpenter, CEO and co-founder of Kite says:
“We are excited to combine our innovative technology platform with Canon’s digital services portfolio to lead a new print era together. We are inspired that Canon shares our vision to become the internet’s print button, embedded into any imaging app or website”.