Amazon Business Market Share Increases

Amazon Business accounts for 23% of US business supplies purchases in 2016. Their market share is set to continue to rise over the next two years.

In the Piranha Business: Investigating The Appeal of Amazon Business report by Martin Wilde Associates and OPI covered the buying habits of 400 US B2B customers. According to the report, 24% Amazon Business customers had never used Amazon to buy business supplies in the previous 12 months.

However, as Amazon is already a household name, this has helped the business to establish itself as a major player now in the office supplies B2B marketplace. Office Products International reports:

“One of the key findings of the report is the extent to which previous familiarity with the Amazon brand has assisted the successful growth of Amazon Business in the U.S. market.”

Highlights of the Piranha Business Report

The report explains how “traditional” customer needs are changing and adapting to the Amazon model. This includes the need for representative visits, using catalogues and delivery speed.

Key questions covered by the report are:

  • The advantages and disadvantages of buying from Amazon Business.
  • The importance of low pricing to customers and the perception of ongoing competitiveness of Amazon’s pricing.
  • What do customers think of the quality of Amazon’s business customer and after sales service?
  • The frequency of orders and average sales value.
  • The importance of free delivery.
  • Are customers happy to buy from third party retailers on Amazon Business? In addition are they happy to receive orders in several consignments?
  • What are the perceptions of the Amazon Basics brand?
  • Would B2B customers return to conventional office product suppliers? If so, what would persuade them to do so?

You can order your copy of the 200 page Piranha Business report for $3,750 here.

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Sam Rose