CROSS Reveals New Sheaffer Pens

Sheaffer Pens

Luxury writing instrument company AT Cross has launched a new range of Sheaffer Pens. They are designed to appeal to the growing fashion stationery market.

The new range of pens have been designed to attract creatives, artists and millennials. Their fun, bright designs will certainly be popular during the Back to School season.

Two styles are available, the Sheaffer Ion and the Sheaffer Pop.

  • Sheaffer Ion: A pocket sized gel pen available in various bright colours including lime green and lilac. This smooth writing pen is set to be a hit in the classrooms during the new academic year.
  • Sheaffer Pop: Designed with millennials in mind, this pen is available as a twist action ballpoint, rollerball or fountain pen. The vibrant coloured barrels are complimented with a high gloss finish and chrome.

Designing the New Sheaffer Pen Collection

In creating these new products, Sheaffer worked with six millennial artists. Their brief was to design pen colourways and packaging which replicated their own creativity.

Further products are going to be added to this range during 2017. This includes calligraphy kits, gift sets, journals and matching pouches. In addition, licensed partnerships with iconic pop culture characters will add to the range’s appeal, particularly in the run up to Christmas later in the year.

Fashion Stationery Sales Set to Rise

Sales of fashion stationery are helping to boost a declining traditional office supplies market.  According to analysis by Verdict Retail, the UK stationery market will rise by 2.4% to £2.1 billion by 2021.

Sales amongst 16-24 year olds is increasing despite the growth of digital devices. More of us are choosing stationery items as gifts for birthdays, weddings, Christmas and during the Back to School period.

In particular, drawing instruments and accessories are the fastest growing categories.

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Sam Rose