January’s Hong Kong Stationery Fair saw a 6% rise in visitors. Over 260 exhibitors from across the world attended the event.
The Hong Kong Stationery Fair is renowned for showcasing high quality, innovative products. The 2018 fair included five product zones:
- DIY Supplies
- Gift Stationery
- Kids and School
- Pen and Paper
- Smart Office
The 18th annual exhibition continues to establish Hong Kong as a hub for major trading events.
Asia accounts for around 42% of global stationery sales. In 2017 it is estimated the region generated revenue in the region of $56 billion. An annual growth rate of 112.5% is predicted between 2017 and 2022.
Stationery Market Trends
This January’s event highlighted some key market trends in stationery:
- Sustainability – Brands such as Philbook Consumer Products promoted their advancements in eco-friendly paper products. Their range includes premium notebooks made with recycled paper.
- Innovation – KOKUYO, the Japanese stationery brand founded over 110 years ago continues to innovate. It revealed its latest products including; 2 in 1 scissors, a masking tape dispenser and staple-less stapler.
- Novelty – An array of arts and crafts products was showcased in the “All for Arts” Combining novelty and functionality, fashion stationery and art supplies were exhibited to boost stationery sales. Key products included the 3D Mazia printing pen, luminous 5 colour mix chalk and Tercel USB with pen.
To support the market trends at this year’s event, a series of seminars took place.
Topics included, “Marketing Your Stationery Business in the Digital Age” and “Looking into Stationery Design Trends”. Industry experts shared views on how to better use online platforms to drive sales and marketing, as well as the most sought-after design trends in the market.