ACCO Brands Launch New 2018 Products

ACCO Brands

During an exclusive event in Birmingham earlier this month named ‘Designed for Growth’, ACCO Brands revealed new developments within the business along with a new line of products for 2018.

The event was a chance for ACCO to bring together their wide range of customers, business leaders and key partners in one place to unveil their brand new product ranges set for launch in 2018 and provide an overview of their future plans for the UK arm of their business. Featuring a full day of presentations from SVP of Sales EMEA, Nigel Gunn, Regional VP of UK & Ireland, Mark Wilkinson, Regional Marketing Manager, Elisabete Wells and Country Manager, David Richardson, the event also featured talks on what the future of the office products industry could hold for ACCO Brands. Providing key insights into her creation of a brand from the ground up, Karren Brady’s speech also proved to be a hit amongst those in attendance, with the event closing with the offer of a free factory tour of the Jaguar facility the event took place in.

New Year, New Products

Amongst the presentations and speeches, ACCO showcased many of their new products due for release this year alongside some new innovations the company is working on for 2019. Included in their new product lineup for 2018 were additions to the Leitz MyBox storage and NeXXt stapling products ranges. A preview of what’s to come in 2019 highlighted some new desktop and filing products, shredders and the unveiling of the world’s very first widescreen whiteboards, something that will be a welcome addition to larger workplaces and workspaces. Commenting on the event, Regional VP of UK & Ireland, Mark Wilkinson marked the event as a “huge success”, adding “We will continue the hard work at ACCO Brands by maintaining this momentum and working together towards growth in collaboration with our brands, confirming why we are their chosen partner.”

Aiding a Resurgence of the Office Products Category?

With remarks being made recently that we could be seeing an end to the traditional office products category, companies and industry giants in the office products category have seen demand remain steady, even in light of Amazon’s recent new business acquisitions and additional service additions. Industry focused events have proved to be effective in recent years due to their ability to both entertain and inform a mixed audience of both customers and working partners, along with showcasing innovations and new product lines before the general market gets to see them. In the fight against giants such as Amazon and Alibaba, product launch events and exclusive company conferences could prove to become a useful tool to keep interest in product and service offerings at a high all year round.

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