Ever felt like lifting a few weights after sorting through some monotonous filing? Innovative start-up businesses in America have been making fitness centres the latest in a list of unusual workspaces. Could the rest of the world follow suit?
Not content with their current working space, Digital Media company, Class Act Sports, have made their employees swap suits and smart footwear for joggers and trainers in an innovative new policy which sees the company operate from a fitness centre. Their headquarters, now registered at the high-end fitness centre chain, Life Time, allows interns all the way up to chief operating officers to exercise not only their hands on keyboards, but put in a grind on the weights and fitness equipment during the normal working day too.
Keeping the Energy Going
Detailing the reasoning behind their decision to move into a more unusual workspace, Class Act Sports Chief Marketing Officer, “Moose” Haila, believes the change promotes a positive culture across the organization. “When your gym is connected to your workspace everyone has this energy going. You never know who is coming in and who is going out, whether you’re coming from a great work out of getting a great meal in an incredible atmosphere. Most We Work buildings are closed off and you have your own sections, kind of like high school. Life Time is open, and it forces you to interact.”
Helping to Cut Weight and Cost
Since moving to a fitness centre, Class Act Sports have also seen a significant reduction in their business overheads and extra costs too. Pricier cities in America, such as San Francisco and New York, can prove to be an unaffordable premise for start-ups and smaller companies when looking into traditional office spaces. Class Act Sport’s unusual workspace move incorporates hot desking – a working set-up where no set individual has a dedicated desk. Starting at $220 a month, Life Time’s fee also covers the costs for the monthly health club facilities too. With so many businesses now being made to consider the ergonomic benefits of bringing fitness machines and dedicated programmes into regular workplaces, Class Act Sports and other companies that are following their lead, could be one step ahead of the trend already.
Breaking Out of the Cubicle
The premise of operating business practices from more unusual workspaces is not a new one. In the present day, more and more smaller businesses and start-ups are deciding to attract younger age groups such as millennials by ditching the office cubicle for more unique surroundings. In a recent poll conducted by William Belk at Hacker Noon, 58% of high performing employees state that they require more private spaces for problem solving, with a further 54% indicating that their current traditional office environment is ‘too distracting’.
For those who took the survey, taking the office into a gym may not be the solution. However, unusual workspaces such as coffee shops and specialized co-working spaces have recently been on the rise also, leading many in the industry to ask the question – are we starting to see the end of the traditional workplace?
What are your thoughts on the rise of unusual workspaces?
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