The 1st of December this year is an essential date to mark in the calendar for any small or independent business. Hear what the experts have to say about this event in our latest article.
Saturday 1st of December marks the 6th consecutive year that small and independent businesses will take part in Small Business Saturday. The shopping event will see UK customers spend large amounts on gifts and other items sold by those in the independent sector. Last year, Small Business Saturday became one of the most successful years for the event, with an estimated £748 million spent in just one day. So how can businesses get involved with Small Business Saturday and what strategies should they implement to try and increase their trade on the day? We’ve taken a look at some advice from experts on some Small Business Saturday strategies you can put into action.
Collaborate with Other Businesses
The first in a list of Small Business Saturday strategies is given by Jemima Wilcox, founder of independent photography company Jemima Willcox Photography. She advises several tips on how businesses can best get involved whilst mentioning the value in collaboration on the day. In her list of tips, she comments:
“Collaborate: get involved with people and enterprises that complement your business; this will help you amplify your reach”
Promote Your Business Across a Range of Media
Small Business Saturday provides a great opportunity for independent businesses and sellers to stand out from the more recognized high street names. Sanjay Aggarwal, the co-founder of independent food store Spice Kitchen, stresses the importance of writing a press release to send out to local media and utilizing blog articles too.
“Ensure that you write a press release (the Small Business Saturday team provide you sample ones) and send this out to local newspapers and radio stations, as well as any wider press contacts that you have. I would also make sure that you write a blog post about it and inform your followers on social media.”
Celebrate the Small Business Saturday Event
According to Michelle Owens, the National Campaign Director of Small Business Saturday UK, 80% of local councils will support Small Business Saturday. This should be enough to encourage you to help spread the word of the event and celebrate it throughout the year, not just on the first Saturday in December every year.
Owens explains some of the ways business can help build up excitement for the event:
“Small Biz 100 showcases 100 local businesses across the UK in the run-up to the big day, whilst myself and the team take part in a nationwide bus tour every year to give small businesses more promotion. The team also host the Inspire Series, a programme of free talks and workshops covering a whole range of topics to inspire and support start-ups or existing small businesses. Take advantage of everything on offer so you can celebrate the power of small businesses 365 days a year.”
Other Small Business Saturday Strategies
If you haven’t already signed up to it, the Small Business Saturday website has a tool featured on their website which can help businesses to increase their exposure in the run up and during the event. Named the Small Business Finder, the tool allows the public to find local small businesses that are involving themselves in the event just from a search on a postcode.
The finder already has hundreds of small and independent businesses signed up to the service and is a great way to reach their intended audience who want to shop locally rather than at the bigger store chains.
You can find the tool here.
For more information on Small Business Saturday, make sure to visit the event website here, which features other pieces of advice on how to make the most of the event and how you can help support other small businesses.