Sensa pens have seen a revival in 2020 and are remarked as ‘The World’s Most Comfortable Pen’ – but what sets it apart from other pens on the market? We take a closer look.
If you’ve ever picked up a pen to write with and noticed that after a few hours of use, your hand starts to cramp, then Sensa believe they may have the solution.
Originally launched during the 1990’s, Sensa pens were considered one of the first writing instruments at the time to consider ergonomic design and comfort.
Now under new ownership, Sensa pens are making a comeback and are even sporting a new grip technology, patented as ‘PLASMIUM’ which promises to offer even more grip support for long writing sessions.
The First Sensa Pens
As previously mentioned, Sensa pens could first be seen on shop shelves during the 1990s and soon after launch, gained several awards for utility and ease of use.
The original pens were designed by Boyd Willat and were the first pens of their kind to feature a squishy to the touch grip component to help lessen the strain when using them.
Common issues when using pens and pencils, such as Writer’s Fatigue and finger callouses, were said to be easily avoidable thanks to this innovative feature on Sensa pens.
In addition, the price point for comfort-first pens such as Sensa was much lower than other manufacturers at the time, something that has led many to stay loyal to the brand throughout the years.
In 2020, Sensa pens are set to see a popularity comeback – but what has or hasn’t changed with the new pen design?
Redesigned and Refined
The manufacturers of Sensa pens, the Sensa Pen Company have detailed that their award-winning design has received several refinements but maintains the same look and award-winning feel of earlier pens.
Each pen still features a gel grip, but with several tweaks to ensure that the pen moulds even more comfortably to a user’s fingers when carrying out writing tasks and note composition.
Also, the outer jacket of the pen can directly respond to touch and is able to prevent slipping whilst keeping a user’s fingers in a more relaxed position.
As for the structure of the new Sensa pens, both the ballpoint and fountain pen versions are constructed from solid brass and have been lacquer coated to look both stylish and be wear-resistant.
Building on the History of Sensa Pens
Robert Rosenberg, President and Founder of Harpen Brands, the parent company of Sensa, has been heavily involved in the development process of the new range and provides more details on some of the considerations taken to build on the history of the brand.
“The new Sensa pens have been completely redesigned while maintaining the same look and feel of the original models.”
Explaining the redesign of the pen’s grip, he adds:
“The new grips are much improves and [are] a bit larger.
They are actually more comfortable to write with than the original models.”
Commenting on how Sensa’s new pens are hoping to re-capture the attention of older fans and are attempt to attract new interest, Rosenberg reveals:
“We have consumers of all age groups, 20s through 80s.
We hope to reach a younger demographic with the cool factor associated with our pens [and] we will be offering unique colours and themed finishes to attract the millennials and younger generations”
Summarising how Sensa pens have become a memorable part of writing instrument history, Rosenberg expresses:
“The brand has a history that will resonate with the modern consumer; there’s an interesting story to tell; and, the quality products are unique and different.”
Are you pleased to see the return of Sensa pens?
Did you own a Sensa pen when they were first launched in the 1990s?
Get in touch with us over on our Twitter account – @OfficeSuppBlog as we’d love to hear from you!